About the brand
Yellow means flowers with love
Flowers with love
- for your dear ones
When you want to say what matters without words — to celebrate, to comfort, or simply to be remembered.
- for yourself
A bouquet on your own table for no reason at all — a small celebration you give yourself.
- for your family
Flowers that gather everyone around one table — on a holiday, a weekend, an ordinary evening.
Our story
Why the dandelion
Everyone knows the dandelion: as children we wove it into crowns, then blew on its fluffy heads and made wishes. It is yellow like the sun and light like kind words. Yellow took everything from it — the colour, the form, the character. Our logo is its corolla, our patterns are its stamens, pollen and seeds. Above all, we want every bouquet, like a seed on the wind, to carry your wish gently to the one you love.
Make a wish — and let it fly there with a bouquet.
The source of the brand
What Yellow is made of
We took the dandelion apart — and each part became a sign. From the corolla, stamen, pollen and seed grew nine feelings that speak through flowers.
- 01
Corolla
The ring of petals became our logo — the sun we give away.
- 02
Stamen
Fine upright strokes — the rhythm of our patterns and our paper.
- 03
Pollen
Soft dots — the warmth a bouquet leaves on your hands.
- 04
Seed
The seed that flies off with a wish — the sign of Yellow delivery.
Nine feelings expressed through flowers
- Trust
- Inspiration
- Gratitude
- Compassion
- Love
- Delight
- Joy
- Happiness
- Euphoria
The craft
Florists who work by hand
Every Yellow bouquet is made by a florist — for your order, from fresh flowers. We keep no ready-made bouquets on a shelf: only living work, made for one particular person.
- 01
Air between the stems
We never pack a bouquet tight — every flower is given room to breathe.
- 02
Season and freshness
We pick what is best right now and will tell you honestly when a flower is out of season.
- 03
Care for detail
Ribbon, card, wrapping — the small things that make the impression.
Signature wrapping
Paper in our own patterns
Yellow's patterns are the signs of feelings, drawn from the parts of a dandelion. We print them on wine and sun-coloured paper, so a bouquet is recognised before it is even unwrapped.
